JANUARY 2023JELMOLI
MONA UND MATEO
ILLUSTATION
In 2023, Jelmoli commemorates its 190th anniversary. The department store, founded by Johann Peter Jelmoli in 1833 and among the world's oldest, significantly influenced Zurich's shopping scene and cityscape. As part of the anniversary campaign by the MONA UND MATEO agency, I designed the key visual—a green mythical creature paying homage to the „Zurich-Lion“. This symbolizes the store's strong connection to the city and its inhabitants while representing Jelmoli's longstanding tradition of thrilling its customers with exciting grandeur.