DECEMBER 2022LAAX
MONA UND MATEO
CONCEPT
ART DIRECTION
GRAPHIC DESIGN
LAAX is among Switzerland's most beloved tourist destinations. Every year, this holiday spot in Graubünden attracts visitors from all over the world. Once someone visits LAAX, they yearn to return. Director Alexander Tank transformed this feeling with production agency schau. into a film. We've encapsulated this sentiment in a campaign motto: "Every Second LAAX." Instead of showcasing major events, the campaign highlights individual seconds that make LAAX unique: moments on the slopes, on the dance floor, and along hiking paths. The campaign aims to convey the intensity of the holiday destination in a brief format. It incorporates adaptable graphical elements that perfectly link the message, the holiday spot, and the film. Every advertising material within the campaign aims to evoke a yearning for LAAX. The campaign was featured on social media, digital out-of-home platforms, and in cinemas.