JANUARY 2022REBELLE
MONA UND MATEO
LOGO DESIGN
The new brand 'ReBelle Beauty' aims to empower and promote women's beauty through its products. Behind it is The Conscious Beauty Company, founded by Fabienne Bolliger. At MONA UND MATEO, I was involved in creating the logo during the brand's development. The beauty brand's logo is structured based on the rules of the Fibonacci sequence. In nature, this sequence serves as the blueprint for countless forms that appear particularly harmonious and beautiful. This seemingly wild perfection, which appears random at first glance, serves as the inspiration for ReBelle Beauty. The logo is intended to bring together natural beauty, freedom, and independence without being chaotic. This atypical approach for the beauty industry underscores the young brand's new and unconventional self-perception.