AUGUST 2020
SAJV
PUBLICIS ZURICH
GRAPHIC DESIGN
VISUAL CONCEPT
The campaign for this year's Youth Session signifies diversity and invites those who are usually left out to participate. Once a year, the Federal Palace doesn't belong to the established members of the National Council, but to the youth. During the Youth Session, they discuss socio-political issues from their unique perspectives. To encourage as many diverse young people as possible to participate, the Publicis campaign focuses on diversity. Politics needs more drag queens, more representation of disabilities, or more from the ghetto: these statements make it clear that everyone can contribute to the Federal Palace for once. For the Campaign I could create the concept for and the graphics and assisted during the photo shoot.