JULY 2022UZB
MONA UND MATEO
ART DIRECTION
REALISATION
The University Center for Dental Medicine (UZB) brings together patient care, teaching, and research under one roof. At MONA UND MATEO, we created a new branding and its accompanying launch campaign for the UZB. Instead of a traditional slogan, we focused on a visual element—the 'Smile.' I directed the photo shoot for the campaign with photographer Djamila Grossmann and subsequently executed the entire campaign.