AUGUST 2025VOLG
FREELANCE
MONA UND MATEO
CONCEPT
This project focused on developing a communication concept for Volg, a Swiss retail brand traditionally rooted in rural areas and villages. The goal was to strengthen Volg’s connection with younger audiences aged 18–35 who now live in urban environments but maintain emotional ties to their rural origins. Under the concept “Forever Volg,” the idea celebrated the lasting bond between people and their village roots — a connection that endures no matter where life takes them. The campaign bridged nostalgia and modern lifestyle, positioning Volg as a familiar yet relevant brand that honors authentic village values while engaging a new generation through contemporary storytelling. To embody this idea tangibly, we designed rings as symbolic merchandise, representing an everlasting connection — a promise to keep a part of the village with you, forever.