NOVEMBER 2021
ZIGFRED
MONA UND MATEO
ART DIRECTION
GRAPHIC DESIGN
For the market launch of the smart home switch, MONA UND MATEO collaborated with the company to develop the digital launch campaign 'This is Zigfred.' The campaign aims to vividly illustrate what users can expect from the new switch in an irresistibly simple manner. I was responsible for the entire implementation of the campaign. Using vibrant and attention-grabbing visuals, the campaign garners attention across social media, YouTube, and display ads.